The Top 18 E-commerce Marketing Strategies For 2022.
Easy DIY blueprint to set your brand up for massive online success.
I have to warn you, these are E-commerce Golden Nuggets đ and may result in actual money earned. Everything youâre about to read are actionable steps you can start TODAY to generate more sales.
Side note: Iâve used Shopify for the past 6 years and dabbled around other platforms for my clients, but nothing compares to the accessibility of Shopify for all levels of merchants. These tips can be used on all platforms, but this blog is based on the best eCommerce platform to use, Shopify.
So grab your favorite drink, and get ready to take some notes!
I would safely imagine that if youâre reading this, you fall into one of these categories.
- Your brand is up and running
- Youâre either at a starting point, or not exactly where you want to be.
However, you have everything you need.
So, where do you go from here?
1. Get a free site audit
Not many people know this, but google has a site audit tool that will review your site. They will crawl through and see if youâre missing any vital components on your website to rank properly.
This is simple yet many entrepreneurs remain unaware of the missing gaps in their own business (but thatâs not you).
Besides, if youâre not a big fan of leaving sales on the table this small task is so worth it. They will even give you recommendations for best practices.
One more thing:
Marketing Agencies usually hand these out at no cost to you.
The only difference is an Ad agency usually goes way more in depth.
Not ready to work with one? Google is a great start and available to individuals like you that donât mind the DIY method.
2. Increase AOV with bundling
Side note: This is my favorite metric to exist. As a marketer, itâs a fun place to experiment and explode ROI. If youâre wondering why: please continue reading. The life of your business now depends on this article ;p.
Get more out of your customer by offering a bundle of your product rather than just 1 unit. Make the bundle into a variant on the product listing.
This method works for most products, especially soaps, beauty, clothing, and beverages.
Use the bundle app to keep the inventory levels in sync since the variant will just mark one product sold, even though itâs quite literally 3 products sold.
Price the bundle at a discount.
3. Add Google Analytics to your site
For Shopify: Online store -> Preferences -> add GA code.
This helps you see where your traffic is coming from to make informed decisions on where to allocate spending.
Conversion tracking helps with future optimization strategies, so youâll want to make sure to set this up.
Donât be shy, data is your best friend :)
4. Add Facebook Pixel to your site
Ever wonder why you visited a site and you see ads for it for the next 40 years?
Itâs because there was a pixel placed on the site. This helps you keep track of visitors and retarget them later on. Check out this hootsuite blog for more details.
5. Add a Snapchat pixel
Detailed guide here.
Even if you arenât planning to run snapchat ads right now, itâs always good to have these on your site so that when you do Snapchat ads, you will start with a ton of data rather than starting from scratch.
The advantage here is the fact this app is so overlooked in 2022 since TikTok came around. So letâs call it our secret marketing weapon. Snapchat isnât going anywhere.
Pixels may seem like a super basic thing but itâs one of those things Iâve seen a lot of my clients missing from their site, or they didnât configure it properly. Remember to run tests yourself to see if your visit is registering on the pixel.
6. Collect Emails + SMS
Firstly, SMS marketing undoubtedly works for doubling, or even tripling e-commerce sales.
Iâve personally bounced between 11 different solutions and at the end still end up loving privy the most. Letâs all just come together and appreciate itâs level of customization and integration with other apps to sync data.
Bonus tip: I like a half-page popup for mobile + a footer input field to collect emails.
Thereâs no magic time for a pop-up, itâll be optimized differently for every store. I like to first set it to be 50% scroll or 3 seconds, but I recommend testing that against other times. It might seem like a lot of testing, but once you find the sweet spot itâs only up from there.
7. If you do collect SMS and email via Privy, I would collect emails on the first screen, with the second screen being a button that leads to an opt-in via the message panel using PostscriptIO.
Get creative. Offer an exclusive promotion in exchange for emails.
Once the email is collected, offer an extra entry that leads to a text message (see below). This is how you build your online real estate â collecting emails AND phone numbers.
8. For email pop ups on your website, collapse it rather than making it disappear completely when people x out.
Pro tip: Put the collapsed button on the right side of the screen, I have found that to be the most accessible spot for the userâs thumb.
9. Using the announcement bar
When youâre not using the announcement bar to promote a special sale, use this precious real estate to highlight the value prop of your product.
10. Allow your customers to buy anywhere
Itâs common to see everyone send traffic to the product page to buy a specific product, but what if you can allow them to buy from anywhere?
Do this by creating a custom landing page where purchases (preferably bundled purchases at a discount) can be made with just one click. Remember, humans love anything that makes life easy and simple. This makes the buying process incredibly seamless.
On Shopify, create a buy button for the product, which will generate an html code.
With this button, you can put it on any landing page like the ones made with Shogun, Shopifyâs blog, Webflow, etc. Doing this increases conversions by 3x because you are able to further tell the productâs story through a customized landing page.
11. Directly discount any product
Typically a coupon code share link will only send the user to the homepage, but thereâs a way to apply it to a product page. Add this to the end of the product URL
?discount=your_discount
Ex: yourshop.com/collections/all/myproduct/?discount=savefive
12. Find products to cross-sell
Super simple way to increase your cart value â cross sell. Iâm clearly a strong believer in bundling products, but it works. There are plenty of articles online that preach how doing this increases AOV, but weâre just getting straight to the point and taking action.
On Shopify: Analytics -> Reports -> Behavior -> Online store cart analysis
13. FAQ page
The FAQ page on your website is an underrated part of your sales funnel. Everyone is so focused on testimonials while the golden FAQ goes ignored, but this is where you reduce the need for customer service and possible objections.
The most common questions inside the mind of your potential customers:
How do I know this works?
Why should I trust you over another service/product?
Is it cheaper elsewhere?
How long is shipping?
Return policy?
Build customer confidence like a boss đź
14. Make your transaction emails (order confirmation, shipping email) make you more money; customize the layout using the Orderly Emails app.
This allows for you to add coupons and product recommendations to get second purchases.
17. The IG highlight on your profile
The highlight section of your profile is a valuable piece of real estate to acquire new customers. Post your evergreen offer here to turn visitors to your IG into potential buyers on your website.
The âswipe upâ option may not be available to you if you have less than 10k followers. Focus on growing your social media channels to increase brand awareness and conversions.
18. TikTok + Instagram reels
Itâs never been easier to grow your brand and generate sales through short form video on TikTok and Instagram until now. This is easily the best top of funnel organic marketing strategy in 2022. The first stage of the buyers journey is awareness â the selling starts here, not when they pay you. Build a relationship with your audience and showcase your authenticity.
Businesses are thriving using these platforms, especially the eCommerce industry. Donât miss out.
You can show your warehouse, product packaging, how toâs, and even customers using your product + the result. There are so many ideas! Donât just throw money into advertising, grow your LTV while at it :). Keep them coming back to you.
E-commerce Marketing doesnât have to be a challenge
Marketing an online business can be intimidating, but the good news is you exist in a time where a world of apps and tools are available to help you.
People like me also exist to do the research for you, so you donât have to. Real information from real pros are at your fingertips.
and these are proven to work.
The 18 strategies Iâve shared in this post should be enough to position and prime your eComm company to scale in 2022 and beyond.
Need more help? Connect with me on Linkedin.
